Using SEIFA to Target Areas for Business

Businesses might use the indexes to assist with marketing and strategic planning. The indexes might be used simply as summaries of area characteristics. Information from the indexes will be useful for making business decisions, such as locating outlets and targeting promotion campaigns. The indexes are also useful for consumer research.

Example:

A luxury car brand wants to establish a new dealership to sell luxury cars in Sydney and needs some ideas about where to locate the business. The Index of Economic Resources (IER) could be used to identify Sydney suburbs with high levels of advantage. This will help pinpoint suitable localities for the dealership.

The map below shows the 2011 IER. The state suburb level (SSC) index is split into five quintiles, based on Australia-wide values. The map for Sydney is then extracted, showing some suburb names.

It can be seen that the dark blue areas would be the most likely areas considered by the car brand to establish the new dealership, to illustrate further they have been circled in black.




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